Start Thinking About a Blu-Ray Win Again
Daily Variety has confirmed that Universal's commitment to backing HD DVD exclusively has ended. And Paramount has an escape clause in its HD DVD contract allowing it to release pics on Blu-ray after Warner Bros.' decision to back that format exclusively.
Neither studio is ready to throw in the towel immediately, however. Universal is committed to a series of promotions for the high-def format in coming months, and Par has said its current plans are to keep supporting HD DVD, which it backed exclusively in August.
The clock is ticking away at HD-DVD, despite these assurances. With so much content on Blu-ray only, it appears it will take a dramatic reversal to save the format.