Southwest Airlines Adding Movies On Demand To Wi-Fi Aircraft
The majority of Southwest Customers now have access to WiFi, movies on demand, and the upgraded television offering. As of February 6, all Southwest Boeing 737-700 and 737-800 aircraft were equipped with Row 44 satellite technology that enables these entertainment offerings/services. This milestone represents nearly 75 percent of all Southwest aircraft, which completes the retrofit installations. Moving forward, all new deliveries and AirTran conversions will enter service with Row 44 technology installed.
WiFi service can be purchased for $8 a day, per device including stops and connections. Customers do not need to purchase WiFi in order to access movies or TV. Curiously, Southwest remains one of the few holdouts that still use Row 44 instead of Gogo, but we're most interested to see what kind of impact ViaSat has on the industry given its higher speeds and international capabilities.