Sony Teases With 3D Experience Portal On BRAVIA HDTVs
It'll be available starting this week to BRAVIA HDTV owners, immediately after purchase and without registration, and plan to expand to “Blu-ray Disc” Players and “Blu-ray Disc” Home Theater Systems. It will initially launch in five countries: the U.S., Canada, U.K., Germany and France.
“3D Experience” will provide instant access to an extensive range of 3D clips and trial content from a wide variety of genres, including movies, music, sports, and documentaries, with about 30 titles available at launch. Content available via this service will include highlights of “Wimbledon 2011,” movie trailers from releases such as “Green Hornet” and “Monster House” in 3D, promotional clips of original 3D programming from 3net (the U.S. 3D television network from Sony, Discovery and IMAX) and 3D promotional music video clips. Highlights of the “FIFA 2011 Women’s World Cup Germany” will be also available in the U.S. Going forward, Sony plans to further expand the content line-up and promote “3D Experience” among content holders as a forum through which to showcase their 3D offerings.
This definitely sounds like a good way to tease people with gratis 3D content and hopefully get them hooked; but what are the chances that they'll invest in a 3D set and glasses if they ever had any doubts to begin with?