Nokia Shows New Face: Nokia Pure Typeface
The new font, which takes over starting this week, is called Nokia Pure. The company claims that this font provides 'beauty in supreme usability,' but it remains to be seen if people latch on. To us, it looks a lot smoother and more modern than the font Nokia's leaving behind, and we suspect it'll work well in advertising.
Nokia is actively defending their decision to make the switch, but honestly we feel that's unnecessary. The company is effectively different than it was just a year ago, so having a new face seems logical. What do you think? Are you a fan of the new typeface?