Nokia's battle in the global smartphone race is an intriguing one, and those who follow technology have long wondered if the company's decision to hitch its wagon to Microsoft was a wise one. When Stephen Elop came in as CEO, Nokia
was in a rare position: it could choose which platform it wanted to support for the foreseeable future. Of course, choosing Windows Phone was a polarizing choice. Android loyalists yearned to see Nokia hardware running Google's mobile OS, while early fans of Windows Phone were thrilled to have such a well-regarded hardware maker on-board.
Since the Windows Phone OS alone probably isn't enough to sway many smartphone consumers to try a Lumia device, Nokia has resorted to differentiating itself on the hardware side.
In the case of the latest Lumia, the differentiation is obvious
: the Lumia 1020 has a 41MP camera, and the most advance software controls that you'll find on any mobile camera, period.