Netflix Adds Facebook Connect, Personalization
The mega-successful rental company is making intelligent decisions once more, this time by adding integration to Facebook Connect and launching a new slate of nifty personalization features. On the former, the Facebook Connect tie-in enables Netflix members to share ratings with friends right on one's Facebook profile, giving them the option to chat about film likes and dislikes and possibly even stumble onto recommendations from pals in the process.
As for the latter, Netflix has just rolled out a swath of new features that put an "emphasis on movie discovery." The individual features are listed and detailed below, and the company has already vowed to "rapidly iterate and improve on what we launch -- particularly on the ability to mix and match categories to improve on the personalized genres we offer." Anyone checked out any of the new functionality? Digging it? Couldn't care less?
The features include:
Taste Preferences: The ability to set taste preferences across a variety of moods (e.g. feel-good, dark, goofy, gritty, etc.); storylines (e.g. courtroom, dinosaurs, mid-life crisis, etc.); qualities (e.g. critically-acclaimed, visually-striking, etc.); and other category types, on a new, easier, three button system.
Some of the rows will be based on what the member explicitly sets. Others will be based on a member’s recent activity.