Netbook Sales To Drive Mobile Data Adoption?
Netbook bundles are undoubtedly the next big push in mobile data. By and large, WWAN sales have peaked, at least at their current price (which is rather high, just so you know). But the allure of getting a cheap notebook is apt to be too irresitable for many, and analysts are even expecting these bundles to spark mobile data demand in foreign countries. Netbooks are still on the rise, and it's reasonable to expect future buyers to only buy units that are subsidized.
Cristiano Laux, Manager of Consulting at Pyramid Research, makes an interesting point about the whole scenario: "While many operators are already supporting the business case for netbook bundles, OEMs are not happy about the downward pressure on laptop prices and the cannibalization that netbooks may have on the sales of high-end notebooks. For now, they have agreed to live with the threat, fearing that without netbooks, the recession would hit computer sales even more than it has done already."
So, is mobile broadband growth tied directly to netbook sales? If all of the major US carriers jump on the netbook bandwagon, we would definitely see the answer to that being "yes." And with operators looking for good reason to invest in LTE and WiMAX, we couldn't be happier to see it come together.