Motorola Xoom Date, Pricing Revealed by Best Buy Circular
That's pretty good evidence. The ad also confirms the pricing to be $799.99, which is bound to bring groans to the mouths of many. While an Apples-to-Apples comparison (no pun intended) of the Xoom vs. an iPad, and not the lowest-priced wi-fi only iPad but one that at least has 3G and the same storage space shows $799.99 isn't really overpriced, the price is bound to be criticized.
An additional ouch comes via the data plans revealed in the ad. The data plans start at $20 per month for 1GB and goes all the way up to a 10GB allowance for $80 (these are identical to Verizon's data pricing for the Samsung Galaxy Tab).