Microsoft Unveils New Windows Logo: Bold Moves, Metro-Inspired
"The Windows logo is a strong and widely recognized mark but when we stepped back and analyzed it, we realized an evolution of our logo would better reflect our Metro style design principles and we also felt there was an opportunity to reconnect with some of the powerful characteristics of previous incarnations.
We had a very short list of agencies that we wanted to work with on the redesign of the logo and were thrilled when Pentagram agreed to join us in the project. Pentagram’s illustrious history speaks for itself, but we were particularly attracted to their sense of classic graphic design which fit well with our Metro design principles."
At the end of the day, it's just a logo, but it's really saying a lot about the direction that Microsoft is headed. Tiles are in; is the Start menu headed out?