Microsoft Reported to Be Slashing Prices on Windows RT Tablets
A price cut. Surface RT debuted at $499, a premium price for a tablet made even more expensive by the fact that competition in the Android space keep coming out with lower priced devices. Citing "people with knowledge of the matter," Bloomberg says Microsoft will follow suit with price cuts of its own.
It remains to be seen if Surface RT will come down in cost, but Microsoft is said to be slashing the price of Windows RT for small tablets in an attempt to get more manufacturers to jump on board.
"You need more breadth of equipment manufacturers making the devices, you need lower prices, you need a better selection of devices," Wes Miller, an analyst at Directions, told Bloomberg.
The idea, of course, is that by reducing the price of Windows RT, Microsoft's hardware partners will build cheaper devices, thereby passing the savings on to consumers. It's a simple solution, though the problem may be a little more complex than that. In addition to price, there's the uncertainty of whether consumers are ready to buy into the Windows RT ecosystem with its limited selection of apps. Not all of Microsoft's partners are confident in the OS, especially Acer, which recently said "there's no value doing the current version of RT."