Microsoft Ad Uses Siri to Poke Fun at iPad
I bring this up because Microsoft's finally showing signs that it can produce a comical commercial that's both informative and disparaging of the competition, but in a tasteful way. Check it out for yourself.
One of the chief complaints about the iPad since its introduction is that it's poorly suited for productivity chores. Things have improved a bit since the first iPad, but here we are nearing a fifth generation iPad announcement and, for the most part, many of the same shortcomings exist. There's no microSD card slot, no USB port, and as the above video points out, good luck trying to edit PowerPoint presentations (it can be done, but the available options all have their shortcomings).
None of this means Microsoft can rest on its laurels. Though the ad makes a strong, albeit humorous point about the iPad versus Windows 8 tablets, the latter have yet to really resonate with customers. That could change as prices come down, but for now, the iPad is still the most popular family of tablets out there.