Kobo Jumps on eReader Bandwagon
The price sounds about right, but does Kobo have a real shot at competing in what's fast becoming a hugely crowded market? Michael Serbinis, CEO of Kobo, certainly thinks so. He's banking on his e-reader's low price tag, along with having it carried by Borders book stores in the U.S. this summer.
Taking a peek at the spec sheet, the Kobo eReader appears to compare favorably with Amazon's Kindle 2, Barnes & Noble's Nook, and Sony's Reader Pocket Edition. The Kobo eReader comes pre-loaded with 100 free books and serves up support for ePub, PDF, and Adobe DRM file formats. It also includes 1GB of memory -- enough to store 1000 books -- and boasts a 6-inch E-ink display.
But it's not just other ebook readers Kobo is going up against. There are a ton of tablets on tap for 2010, including a device called the iPad that you might have heard about. Is there enough room in the market for a deluge of dedicated ebook readers, handheld tablets, and netbooks?