KIA Summons "The Matrix" Morpheus In EPIC Luxury Sedan Super Bowl Ad
Super Bowl ads don't come cheap -- $4 million for a 30-second spot this year, plus production costs -- so run-of-mill commercials are a waste of time and money. Rather than fall into that trap, Kia enlisted the help of Morpheus from "The Matrix" to help pitch its K900 luxury sedan, though you've never seen Morpheus quite like this.
The K900 will be available this Spring with a V8 Tau engine kicking out 420 horses with an 8-speed, shifty-by-wire automatic transmission. It has an aerodynamic design and sleek looking interior with various creature comforts, such as 17-speaker surround sound and customizable heads-up display (HUD).