It's Back: The Apple Television Rumor
The source is a former Apple executive, and his information is that Apple will team with a major OEM to create the HDTVs. According to the source Apple want to "blow Netflix and all those other guys away." It will attempt to do so by embedding both the current Apple TV + iTunes inside television sets themselves.
Still, this sounds a lot like Google TV, doesn't it? Apple made a lot of fun of Google TV when it introduced its own Apple TV. Additionally, Google TV hasn't been exactly selling like hotcakes.
Despite this, Piper Jaffray analyst Gene Munster has been quite vocal about the "need" for Apple need to enter the television space. In August of 2010, he predicted that the now current Apple TV could be a stepping stone to a $2,000 all-in-one television. Muster predicted such an Apple television set would generate $2.6 billion in revenue in its first year on the market.