Intel Expanding Core Branding, Killing Centrino
Now, Intel will stop using Centrino and start using more "Core" names, but the re-brand won't go into effect until next year. Oddly, Centrino will no longer about to just personal computers; instead, it will refer to Wi-Fi and WiMAX-based wireless products. Which certainly feels confusing to us, but hey, who are we to judge? Also, sub-brands such as "Core 2 Duo" will also be shoved out the door, again using a supposedly simpler "Core ix" moniker to refer to different variations of products.
To quote: "The company plans to repackage its Core family of microprocessors with a simpler naming scheme -- the Core i3, Core i5 and Core i7 -- describing basic, mid-range and high-end features within the Core line, respectively." Of course, this announcement also proves that the Core i5 mid-range chip is more than just a rumor, with recent reports slating its launch "in the coming months."
To complicate the simplification further, Intel's hanging onto Atom, Celeron and Pentium.