Hot Selling Kindle Fire Captures Majority Android Tablet Market Share

Fragmentation in the Android camp? Only if you're talking about smartphones. Since the introduction of Amazon's Kindle Fire tablet, buyers looking for a low-cost Android slate that doesn't suck have had a serviceable option. So serviceable and affordable, in fact, that fragmentation in the Android tablet space could cease to be a problem in the not-too-distant future if things continue the way they are. Don't believe it? Well, according to comScore, the Kindle Fire accounted for 54.4 percent of all Android tablets at the end of February 2012.

That's up significantly from 41.8 percent at the end of January 2012, and from 29.4 percent -- or less than a third -- at the end of December 2011. Without a doubt, the Kindle Fire is the Android tablet to beat in terms of consumer sales and market share.

Putting the Kindle Fire's success in perspective is the fact that Samsung's entire Galaxy Tab family trailed a distant second place with a 15.4 percent share, followed by Motorola's Xoom (7 percent), the Asus Transformer (6.3 percent), and a number of other Android tablets ranging from 0.7 percent (Sony Tablet S) to 5.7 percent (Toshiba AT100).

As a whole, tablet adoption among U.S. consumers is seeing remarkable growth, which isn't terribly surprising considering how young these devices are. What will be interesting to watch is how the upcoming crop of lower cost Android slates will affect the Kindle Fire's market share.

Via:  comScore
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