Can Sony Earn a 50% Blu-ray Market Share?

Now that HD-DVD is out of the way, is it possible for Sony to garner a 50% share vs. DVD?  Sony seems to think so.

Maybe that price cut in Blu-ray players is coming sooner than we think because Digitimes is reporting that Sony has set some very ambitious goals for Blu-ray in 2008. And by ambitious I'm talking a 50-50 split with DVD.

The short article, which carries the headline, "Sony looks to 50% global market share for its Blu-ray products in 2008," says that "Sony will offer Blu-ray Disc (BD) devices in a wide range of product lines and prices and aims to increase the global market share of its BD products from 20 percent currently to 50 percent by the end of 2008."

If Sony would reduce prices in order to meet this market share goal, we'd a) applaud, b) buy one, c) applaud again.  Of course, as we've stated before, the most future-proof Blu-ray player still remains: the Sony PS3.

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