Blizzard Sues Gold Farmers
With that said, we felt that it was important to share with the community just how serious we are in our efforts to combat this type of abuse. Blizzard has filed a federal lawsuit against the operators of Peons4hire, a popular gold-selling organization which many of you have no doubt seen advertised. As part of the lawsuit, the operators of Peons4hire have been asked to immediately cease all in-game spamming efforts by all entities and websites under their control.
If this organization refuses to act accordingly, further legal action will be taken. We'll be sure to keep you posted on the progress of this topic."
The solutions will have to lie in making the overall idea too expensive to be feasible. A few good suggestions that have cropped up so far are:
1) Separate trial accounts on their own servers. The theory being that it's harder to get people to buy gold if they haven't even bought the game yet.
2) Perhaps the chat logs could be searched in a fashion similar to how email spam detection works. Sure it won't get rid of everything, but some is better than none.
3) TOS - add a line or two about being able to bill accounts of anyone who is caught spamming gold adverts.
These may not be the perfect steps, but it seems that changing the underlying risk/reward analysis will do more than a law suit that probably won't have any real impact on any party involved.