BlackBerry Pleads With Users To Keep Believing In Its Future
Massive layoffs are ahead, and it will scale back its interest in the consumer market. Despite all that, Frank Boulben, the company's chief marketing officer, had this to say: "Our customers read a lot about BlackBerry these days, as we make the headlines quite often - this has created a lot of noise and confusion. We want customers to know that they can continue to count on us - we are here to stay. We have substantial cash on our balance sheet and we have no debt. We are restructuring our cost base and this is a very painful transition, but it will make us financially stronger and we want to get that message directly to our customers."
The wild part is that he may not be fibbing. BlackBerry could massively cut what it does (say, transitioning to a pure software/app company) and save millions, keeping itself alive for years to come as a shell of what it used to be. Only time will tell how this all plays out for one of the mainstays in mobile, but these are seriously strange times indeed.