AT&T Rethinks Ad Campaign: Positivity, Not Verizon Bashing
Really, the ads weren't doing either company a lot of good. Experts say neither company really stole customers from the other during the ad run, and now it looks like AT&T is finally taking things in a different direction. A positive direction. The new campaign, called "Rethink Possible" diverts from the bitter tone taken in the prior ads and shows a lot of warm colors, positive thoughts and uplifting points.
The ads still point out AT&T's ability to let users surf and talk simultaneously, but bashing Verizon is gone. The company is also taking this opportunity to highlight their other offerings: U-verse (TV and Internet) and home phone. AT&T really is a telecom company, not just a wireless carrier, and it's about time they started marketing all of their services together. Have a look at the ad below and see how refreshing it is. We're really glad for the change, and we hope both companies save some of this ad money and invest in their networks, instead.