Apple Reportedly Halts Mac Component Orders, But Why?
According to news and rumor site Digitimes and its un-named sources, Apple reduced its Mac orders to virtually nothing after the Lunar New Year holidays. It's been speculated that Apple overestimated the demand for Mac systems and was a little too aggressive in placing orders towards the end of 2012, leaving the company with a stockpile of inventory.
It's a plausible explanation that falls in line with a recent report by International Data Corporation (IDC) indicating that PC shipments in the first quarter of 2013 declined by the largest year-on-year margin since the firm began tracking the PC market quarterly in 1994.
Digitimes wasn't clear if Apple halted orders for all Mac products or just specific lines. Apple sells a range of Mac systems, including the MacBook Air, iMac, Mac mini, and Mac Pro desktops.