Apple Acquires Indoor-GPS Technology Company WifiSLAM For $20M
Well, the company is just two years old, and has reportedly "developed ways for mobile apps to detect a phone user’s location in a building using Wi-Fi signals." Over the years, Google has been quietly eating Apple's lunch when it comes to indoor positioning, rolling out Google Map views of multi-story shopping malls and the like. Interestingly, one of WifiSLAM's co-founders used to work at Google, and considering that Apple needs all of the help it can get in order to revamp its woeful Maps application that shipped with iOS 6, the pick-up seems like a wise one on a number of levels.
One can only assume that WifiSLAM's technology will be used to bolster Apple's mapping initiatives, but perhaps make things like Siri more useful. After all, a lot of iPhone users spend a good portion of their working days inside of thick, concrete walls, and as positioning becomes more vital for applications to work as desired, having this company under Apple's wing could help iOS 7 in an area that's needing improvement.