Twitter Overtakes Facebook as Most Popular Social Network Amongst Teens
Teenagers change friends almost as often as some of us change our underwear. Any parent who has ever raised one or is currently trying to understand their teen knows this as well as anyone and have seen first hand how a best friend one moment can become a bitter enemy the next. These fickle beings also change their clothing style multiple times during their four-year high school career, but it doesn't stop there. Social networks are part of the roller coaster ride of popularity, too.
Piper Jaffray just completed its 26th semi-annual "Taking Stock with Teens" market research project and one of the things the firm found was that the "popularity of Facebook is waning" among this text-happy group, at least as it pertains to which social network has the strongest influence over their purchase decisions.
Over half the teenagers surveyed said social media plays a role in what they purchase with Twitter being the biggest influence. It used to be Facebook that had the most influence with 42 percent citing Mark Zuckerberg's social playground as the most important source a year ago. However, that number dropped to 33 percent six months ago and is now down to 23 percent.
Interestingly, Instagram isn't far behind Twitter in popularity. It was easy to criticize Facebook for spending $1 billion acquiring the photo sharing app, but perhaps it was worth every penny if it means retaining its teenage auidence.
Piper Jaffray just completed its 26th semi-annual "Taking Stock with Teens" market research project and one of the things the firm found was that the "popularity of Facebook is waning" among this text-happy group, at least as it pertains to which social network has the strongest influence over their purchase decisions.
Over half the teenagers surveyed said social media plays a role in what they purchase with Twitter being the biggest influence. It used to be Facebook that had the most influence with 42 percent citing Mark Zuckerberg's social playground as the most important source a year ago. However, that number dropped to 33 percent six months ago and is now down to 23 percent.
Interestingly, Instagram isn't far behind Twitter in popularity. It was easy to criticize Facebook for spending $1 billion acquiring the photo sharing app, but perhaps it was worth every penny if it means retaining its teenage auidence.
