Items tagged with Nielsen

Prior to the Internet, we all watched our favorite TV shows and movies on these big, bulky television sets with curved glass and just a handful of channels to flip through, even on cable. Television viewing has evolved over time, and now that so many people live connected lifestyles, it would be silly to ignore mobile viewing habits when analyzing TV ratings. Nielsen realizes this and so for the past several months, the information and measurement company has been sharing with client and industry leaders how to incorporate audiences viewing TV content on digital devices into traditional TV measurement... Read more...
When fun, interesting, or mindblowing (or unfortunately, often mind-numbing) things happen on TV, the chatter about it ramps up on Facebook and Twitter. Names, TV shows, and topics trend, and those analytics help media companies gauge engagement. The old Nielsen ratings system is what it is, but instantaneous, global social networking data--now that’s something else entirely. In the head-to-head competition between Facebook and Twitter, Facebook is looking to get a step on its rival with the big four TV networks by giving them data reports about how many actions a given TV episode has generated... Read more...
Twitter has become a force all its own, and a recent partnership with Nielsen is proof that the social network has mainstream reach, too. Now, a Nielsen research report is suggesting that tweet count does indeed have a link to TV ratings. A new independent study by Nielsen provides, for the first time, statistical evidence of a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that program. The study used time series analysis to determine if Twitter activity drives increased tune-in rates for broadcast TV and if broadcast TV tune-in leads to... Read more...
Many consumers have figured out they can save a bundle by cutting out cable/satellite service in favor of streaming media. Hulu Plus, for example, runs $8 per month and gives you access to many of the same TV shows that appear on cable TV networks, including extended director's cuts of sitcoms like Parks and Recreation. Toss in another $8 for Netflix, and now you have access to a wealth of TV shows and movies for $16 per month, all on-demand and with less commercials than regular TV. It makes sense for a lot of people, so why isn't Nielson counting those viewers? That's a good question, one that... Read more...
Wondering if smartphones are just another fad, like 3D? Wonder no more. Nielsen's latest research shows that nearly two-thirds of new mobile buyers are selecting smartphones over "dumbed" alternatives, despite lofty data prices and those nasty tiers. During Q2 2012 smartphone penetration continued to grow, with nearly 55% of U.S. mobile buyers owning smartphones as of June 2012. The growth here is unmistakable: it's coming from those selecting smartphones. As for the OS split? Android's still leading the pack in the U.S., with 51.8% of those studied using Google's mobile operating system. Next... Read more...
It may seem like everyone owns a smartphone these days, and that's because over half of all mobile subscribers living in the U.S. -- or 50.4 percent, to be exact -- do own one, according to the latest data from market research firm Nielsen. That figure is up 2.6 percentage points since December 2011 back when feature phones were still the most popular option.  Not anymore. According to Nielsen, Apple is the top manufacturer of smartphone handsets, but iOS isn't the most popular mobile operating system in town. That honor belongs to Android, which is installed on 48.5 percent of all smartphones,... Read more...
If you grew up playing on an Atari 2600 or ColecoVision, your parents may have shrugged off your obsession with videogames as nothing more than a fad. They couldn't have been more wrong. Videogames are more popular than ever, as evidenced by more than half -- 56 percent, to be exact -- of U.S. households laying claim to at least one modern generation game console, according market research firm Nielsen. Not surprisingly, nearly two-thirds of consoles are located in the living room, which underscores that these devices are not just adept at playing games, but also serve double duty as media centers.... Read more...
Don't worry Android smartphone fans, now that your platform of choice is on top (in terms of market share), it's probably going to stay there for awhile. The latest data from market research firm Nielsen bear this out, pegging 46.3 percent of all smartphone owners choosing Android in the fourth quarter of 2011. At the same time, it was the iPhone 4S that proved to be the uber popular device last quarter. "The high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone," Nielsen said in a blog post. "Among recent... Read more...
We all have our favorite smartphone apps, a go-to collection that we use more often than any others, and for Android users 18 years and older living in the U.S., they consist of Facebook and apps from Google like Gmail and the Android Market, according to data released by market research firm Nielsen. In fact, Google's Android Market ranked as the most popular app in all three age categories (18-24, 25-34, and 35-44), a good sign that means the masses aren't out there plucking apps from unreliable and potentially dangerous sources. If we discount the Android Market, which is the default vehicle... Read more...
Wondering what to get your little ones for Christmas (or Hanukkah or Kwanzaa, or just because)? Well then, pay no attention to market research firm Nielsen if you're currently torn between a skateboard or a bicycle. Either of those will get your kids out of the house and moving around, which is a good thing for this generation. But if you're looking to score hipster parent points by getting them something they actually want, then stop being foolish and start turning your attention to electronic gadgets. This iHoliday, as Nielsen now calls it, is dominated by Apple devices on nearly every kid's... Read more...
According to the most recent data from market research guru Nielsen, Google's mighty Android platform stands tallest in the U.S. smartphone space with a majority 39 percent share. That leaves Apple in an almost distant second place with 28 percent, and RIM clinging to relevance with a 20 percent stake. Credit Android's success to Google's decision to make its open source operating system available to all handset manufacturers, as opposed to Apple, which is the sole maker of the iPhone. As such, Apple ranks as the top smartphone maker in the United States. Image Credit: Android Wallpapers Second... Read more...
New sales data from the RIAA indicate that record sales are up 1 percent for the first half of 2011 as compared to 2010. Total album sales in the first half of 2011 totaled 155.5 million, up from 153.9 million in 2010. A one percent gain might seem meaningless in any other industry, but we're talking about music sales, which have been declining every single year since 2004. There is, of course, a great deal of change going on underneath that single macro percentage point. Music consumption patterns have shifted dramatically in the past seven years. CD sales continue to decline, but a portion of... Read more...
Whoa, whoa, whoa, hold the boat a minute, young fella. We like to fancy ourselves an intelligent bunch, but something just isn't adding up. According to market research firm The Nielsen Company, music sales in the U.S. are up 1.6 percent in 2011. The reason, Nielsen says, has a lot to do with the explosive growth of digital album and track sales. How can that be if, as the RIAA would have us believe, starving artists are out in the streets begging for handouts as piracy kills the music business? We're embellishing a bit here, sure, but the point we're making is that the RIAA's fear mongering needs... Read more...
Think back to when you were 6 years old waking up on Christmas morning. If you were lucky, your big ticket item was a BMX bike. Race car sets, Matchbox cars, and a new Michael Jackson album were all winning bets too. These days? Kids ages 6-12 want nothing more than to find an iPad sitting under the tree on December 25th. According to market research firm Nielsen, Apple's magical tablet topped the list of electronic devices kids in the above age category are pining for, with 31 percent hoping to score an iPad, lack of Flash support be damned. A computer and iPod touch tied for second place, each... Read more...
1 2 Next