Items tagged with augmented reality

I just had one of those "Oh s**t!" moments. What prompted it was a short video from Microsoft teasing a whole new level of immersion with professional football, one that can only be made possible through augmented reality (AR), and in this case, HoloLens. I'll admit, I was a bit tepid towards HoloLens, but not anymore. HoloLens is different from headsets like the Oculus Rift and HTC Vive, both of which plunge you into a virtual reality (VR), be it a rendered video game world or a real life location. Instead of transporting you to another place, HoloLens augments your own surroundings, turning real-life... Read more...
Virtual reality is enjoying some ridiculous hype right now, fueled by the fact that the first kits will be launching in the months ahead. But while VR gets so much love right now, we can't forget about another alternate reality platform, AR, or augmented reality. AR, unlike VR, isn't designed to completely replace your field-of-view with another world, but instead complement the world around you. We've seen examples in the past where Microsoft would be able to drop monsters into your environment, although HoloLens' focus so far hasn't so much been gaming, but instead creation - being able to sculpt... Read more...
Microsoft has some big ambitions with its HoloLens "mixed reality" headset, and it seems to be for good reason. While HoloLens won't offer a virtual reality experience that most of the industry hype is currently hovering around, it can deliver experiences that could be considered even cooler. Who's never felt the urge to want to battle a monster right in their living room? Or make the car-buying experience a truly interactive experience? If you have other ideas that come to mind, Microsoft wants to hear from you. With a new project, the company is seeking out community input about applications... Read more...
It seems like we can't go a single day without hearing about something relating to virtual reality, and because of that, it's easy to forget about AR, or augmented reality. Both VR and AR cater to different sorts of needs, and with its HoloLens, Microsoft has in the past proven that AR isn't just about fun, it's about productivity. As we now learn, it can also be about giving customers a unique experience when it comes to purchasing a car. In a new spotlight video, Volvo talks about how it can use HoloLens to better explain features of its autos to potential customers, as well as let them... Read more...
While the market is abuzz with dreams of virtual reality, lest we forget about AR, or augmented reality. Unlike VR, which completely immerses you into an outside world, AR takes advantage of the environment around you to add otherwise impossible interactions to your living room, bedroom or man cave. Like VR, AR isn't new. In fact, even advertising has gotten in on the action in the past, and Google Glass had some capabilities to do interesting things as well. It must be said, though, that most companies are preferring to go all-in on VR rather than AR. This past August, Google got rid of its AR,... Read more...
At Google's I/O conference, held late this week, Qualcomm announced that the next-generation Project Tango platform is going to sport its Snapdragon 810 processor, which packs in the very capable Adreno 430 GPU. As we've covered before, Project Tango is Google's upcoming smartphone and tablet platform that revolves around using the device for 3D purposes. With it, you could capture and turn the environment around you into a 3D model, something that multiple cameras and infrared sensors would help with. With its Snapdragon 810 processor, Qualcomm says that it will allow Project Tango to deliver... Read more...
It was reported late this week that Apple is looking to make its voice heard in the growing augmented reality chorus with the purchase of Metaio. Metaio, an augmented reality firm that dates all the way back to 2003, gives Apple instant access to technology that many firms these days are embracing. Just this week, Oculus parent company Facebook opened its wallet to purchase augmented reality firm Surreal Vision to move closer toward true telepresence. When cornered about its plans for Metaio, Apple gave its usual boilerplate response when “small” acquisitions are brought into the view of the public’s... Read more...
While the future of Google Glass is in question (and in limbo), the market is ripe for rivals to jump in and pick up where the search giant left off. Count Sony in -- the Japanese electronics firm is off to the races with its new SmartEyeglass wearable that's already available to pre-order in Germany and the U.K. (it's coming soon to the U.S.). What's available now are the Developer Edition SED-E1. It consists of a pair of glasses with hologram optics -- using holographic waveguide technology, the SmartEyeglass device can superimpose text, symbols, and images in your field of view for an augmented... Read more...
A lot of interest is being shown in a startup company called Magic Leap. The company is working on augmented reality glasses that will be able to create digital objects that appear to exist in the real world around the user. It is a device that Google is interested enough in that it is leading a $542 million funding round for the startup company. "We are looking forward to Magic Leap's next stage of growth, and to seeing how it will shape the future of visual computing,” said Android and Chrome leader Sundar Pichai, who will join Magic Leap’s board of directors. Magic Leap’s eyeglasses-like... Read more...
Nearly a decade ago, it was smartphones. A few years ago, it was tablets. These days, it's all about 3D printing and Augmented Reality, as evidenced by the availability of the former in conventional shops such as Staples, and the multi-billion dollar purchase of Oculus by Facebook in the case of the latter. Qualcomm has toyed around with emerging technologies for quite some time while still pumping out silicon that slips inside of many of the world's mobile devices. While its smartwatch didn't ever reach beyond an experiment, we suspect that Vuforia will be something it presses on for a while.... Read more...
When Google Glass was first announced, I'm not sure too many people foresaw the onslaught of wearable computing devices that was to come. Google didn't create the product-type, of course, but it did create a product that intrigued not only regular consumers, but competitors as well. In a couple of years, whether you're looking for a smartwatch or a pair of glasses, it seems that the selection to choose from will be amazing. On the topic of "amazing", Meta's upcoming augmented reality glasses look to be just that. Engadget had the chance to visit the company and check out its upcoming... Read more...
The multi-year life cycle of today’s gaming console is seen as a speed bump to development by some – most notably Brendan Iribe, the CEO of Oculus VR. OXM recently talked to Iribe about the possibility of virtual reality headsets for consoles like the Microsoft Xbox One or Sony PlayStation 4, but it looks like Oculus is focusing on the PC, for now. Image credit: Oculus VR That’s not to say that Iribe doesn’t think the consoles could one day support virtual and augmented reality devices – but right now console life cycles can take the better part of a decade, where... Read more...
Earlier this week, Google released spec sheets for its augmented reality Google Glass spectacles and updated its developer contracts to emphasize that no third party advertising is permitted. Today, apparently, the other shoe drops. The company's Terms of Service state that Google Glass users are not allowed to loan, transfer, or give the device to any other person. The full text reads: You may not resell, loan, transfer, or give your device to any other person. If you resell, loan, transfer, or give your device to any other person without Google's authorization, Google reserves the right to deactivate... Read more...
Augmented reality has a long way to go before it's widely used in mainstream homes, but it's already progressing to a point where technology lovers are taking notice. The Nintendo 3DS makes great use of AR, and clearly Sony doesn't want to be left behind in the race. The company has recently revealed a new kind of AR, called SmartAR. In typical augmented reality situations, you need a card or inanimate object to then view something real. But in Sony's SmartAR demo, the company uses "markerless" object recognition to focus on real-life objects, making the interactions that much more genuine. There's... Read more...
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