YouTube Introduces Movie Rentals - HotHardware
YouTube Introduces Movie Rentals

YouTube Introduces Movie Rentals

YouTube is beginning to roll out a new movie rental service, albeit in a fairly small fashion. Currently, YouTube is offering five titles from independent filmmakers. The five titles will be available through the end of this year's Sundance Film Festival.

Although YouTube's new offering doesn't begin to compete with other online rental services such as Netflix which offers thousands of films, YouTube plans to offer more movies at some point. Furthermore, the move represents a significant shift for the online video site which has traditionally thrived by offering free video clips and earning money primarily from advertising revenue. YouTube also currently offers some older, full-length movies for free on its site.

It's been reported that YouTube held discussions with major movie studios such as Lionsgate Entertainment, Sony, and Warner Brothers last summer in hopes of working on a rental service. YouTube has not confirmed the talks with the studios or the test with Google employees which supposedly took place in the fall.

The five independent titles that are available through YouTube include The Cove, Bass Ackwards, One Too Many Mornings, Homewrecker, and Children of Invention. YouTube said it plans to add additional content to the rental service soon including educational, health, and fitness-related videos.

YouTube also plans to begin a program called “Filmmakers Wanted” that will enable other independent producers to make their films available on YouTube. The filmmakers will determine the rental price of the movie and will keep the majority of the revenue collected.


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It's a new revenue model for them. As long as their primary video sharing service remains free, this is a good idea. Plus, youtube has had HD video support for a while so I think this might actually work for them.

And I like the fact that you have a time limit within which you can watch the movie multiple times so you don't have to worry about your computer crashing, etc. But as Youtube gets more studios on board for rentals, will they still be able to compete with Netflix and their unlimited service to $8.99?

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Why not cable providers and dish does on demand which is basically the same thing, media tranferred and controlled over a network.

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You had to expect youtube to introduce more things to make money now that Google owns them.

With the huge amount of ads and google chrome spots on youtube, I have used it a lot less lately it seems.

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Agreed, and it seems that every other video has been disabled or modified because of copyright issues. I would much rather prefer if Google took a little longer to take down some of those videos.

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I use a ROKU device connected to a NetFlix account. 17 bucks a month and they have Hundreds of movies to choose from. You watch whenever you want to, as many times as you want to,........

The list is always changing and they are good titles too. It's a much better deal.

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Oh yeah, they have an incredible number of movie titles available online along with an impressive catalog of TV shows as well. Combine this with their huge mail order selection (I don't think I've ever come across a movie, foreign or domestic that I couldn't find on Netflix) and you know why Netflix is so successful...and why Blockbuster is going out of business.

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I think in differing ways this will become a standard.

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When Blockbuster was the only game in town, they were costly and treated people like kids. Their rules were too restrictive and I found them to be arrogant at times. I have no pity for them.

NetFlix is a good deal.

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I think this is a good business decision for them and I can see it working well as well

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realneil:

When Blockbuster was the only game in town, they were costly and treated people like kids. Their rules were too restrictive and I found them to be arrogant at times. I have no pity for them.

NetFlix is a good deal.

Yeah, even before Netflix they were losing ground to RedBox and Hollywood Video. I remember being charged $11 for being one day late to returning a new release...I could have bought one for that amount. Netflix and their policy of no late fees is what appealed to me right from the start.

I'm not surprised they lost around $200 million in 2009.

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Speaking of which in my area Hollywood is going out of business, and grocery store's (Ingle's next door has one) and Blockbuster as well as redbox etc is it. SO I am sure Netflix does well in Atlanta.

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This idea is very valid today and I see many companies using it in the near future. I also think it's a smart step for this company as well.

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