Windows Surface Tablet May Debut at $199 on October 26th

Windows Surface Tablet May Debut at $199 on October 26th

Talk about a game changer. There's a rumor running rampant that Microsoft's upcoming Surface tablet will carry a consumer friendly price tag of just $199, at least for the Windows RT version. Quick, someone ready the electric shock paddles for Acer, which is sure to go into cardiac arrest if Microsoft forges ahead with its aggressive pricing strategy.

A supposed "inside source" tipped the fact that Microsoft held a strategic session at the company's recent TechReady 15 conference to hammer out details of the Surface tablet's launch. It was there that Microsoft finalized plans to launch Surface at the $199 price point, at which point the company would probably be taking a loss on each tablet sold.

Microsoft Surface

It's an intriguing proposition, even if ultimately unlikely. Some analysts believe Microsoft is much more likely to launch Surface starting at around $599, but if the company can somehow lower the price to $199, it would put the Surface in direct competition with 7-inch devices from Google (Nexus 7) and Amazon (Kindle Fire), not to mention severely undercutting Apple's iPad tablet. By that same token, it would give Windows 8/RT a serious shot in the arm right from the get-go.

Of course, such a move would likely spark outrage among Microsoft's hardware partners, who aren't real keen on the idea of competing directly with Microsoft in the first place.
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And all of a sudden I am interested in Windows 8..

Not necessarily the RT version though.. I think I'd prefer Win8 Pro.

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This rumor is for the RT version, since it's running on ARM and thus can be built at ARM costs. However, it's unlikely to be true.

Those who have stated they've seen the pricing indicate it's going to compete with the iPad pricing and not the Nexus 7.

So this is either just a wild rumor, maybe in an attempt to get more people to pay attention, or maybe it's related to something else. Like maybe a tablet dock for the WP8, like the Asus Padfone offers for example. Or maybe tied into earlier rumors of MS starting development on the next gen Surface and maybe they're working on a more basic and low cost version.

Otherwise, I wouldn't give this rumor much credit as it would mean selling the Surface for less than it cost to make.

Even Google only about breaks even with the $200 Nexus 7, after all business costs are accounted for and not just the BOM and it's a smaller and more basic tablet than the Surface is suppose to be.

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I know the rumor is for the ARM processor, I was just stating I'd prefer the non-RT version.

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ATOM based systems may get close to the ARM version pricing but the Intel Core i-Series based systems will be competing with Ultrabooks and thus will cost significantly more. Though, on the other hand they will also offer more and be able to run more powerful programs/apps.

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Jdiaz, I don't know what your source is for your "Those who have stated they've seen the pricing" comment, but the article actually says that "analysts believe" it will be in the iPad price range. That leaves room for a lot of speculation. Who knows, maybe it's an advertising gimmick?

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Source are MS bloggers like Paul Thurrott of Windows IT Pro Magazine.

http://www.windowsitpro.com/article/paul-thurrotts-wininfo/microsoft-finally-starts-discussing-windows-rt-devices-143980

"That’s some good information. But there are more questions, and the big one is about pricing. And though I can’t reveal the Windows RT device lineup I’ve viewed, I can tell you that these devices will indeed be priced comparably with the iPad. As a reminder, Apple prices the iPad at $499 to $829, depending on configuration. And not surprisingly, the Windows RT device price range will look shockingly similar to that. Shockingly."

Analysts who place it to compete with the iPad (new models and not old and refurbs) are more realistic than the $200 price point, which would place it to compete with the Nexus 7.

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Pricing the RT to compete directly with Apple does make the most sense, but if they could have an entry level model start around 250-300, they could put alot of pressure on the competition.

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Too competitive pricing can be risky for various reasons, further alienating their partners, giving the impression their product is worth less, producing products of such low quality that it'll mar the general impression of all their products, etc. Never mind that if it doesn't improve sales then it can be a heavy loss, depending on how much they invested.

However, there's another possibility... They could alway go the subscription route, like the 2 year XBox Live Gold membership discount sale they gave for XBox 360 with Kinect controller to be sold for just $99 (not counting the membership fees).

Since XBox Live is being integrated with Windows RT/8/Pro...

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If they were say sub 149 on the RT and 249 on the PRO to the iPad that would throw a BIG wrench in a lotta peoples business though.

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Thats anl very aggreasive pricing considering the hardware quality. But why settle for the rt when you can go pro? Right? And it might only be a whopping $100 more. Lol. Sweet christmas gift is what i see in all of this

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MIcrosoft, not exactly the consummate professional, what with their long history of backbiting and rather frustrating general policy has decided to make some people angry. They didn't just wake up and decide to, they looked around to see how much more money they could make.

MIcrosoft undoubtedly noticed 3 things they could do better then any of the companies they licensed too. First smartphones, windows has tentatively dipped its toe as a hardware manufacturer but be assured if their is any level of success to their new line of tablets then they will undoubtedly up their involvement in the mobile market,

2nd the soon to come tablet and third the portable music player, they tried with the zune but it was a flop. so the last unexplored terrain for windows to up its profits is the tablet market, full on and personal. The CEO is definitely putting his all into this and isn't afraid to disturb the piece. A 200 dollar strike price might just make the new windows tablet an irresistible option.

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