Windows Phone See Big Gains, While BlackBerry Falls Short

Windows Phone See Big Gains, While BlackBerry Falls Short

Let us preface the rest of this article by saying Android is top mobile platform in the world with a monstrous share of the market, followed by iOS, the two of which combine to account for around 80-90 percent of the world's smartphones (depending on the source data). That leaves all the other mobile players fighting for scraps, and it looks like Windows Phone is winning.

According to the latest data by Kantar Worldpanel, Windows Phone gained a bit of ground in the three months leading up to the end of February 2013, which is especially good for Nokia. At the same time, demand for BlackBerry fell flat globally last quarter, particularly in the U.K, and took a few steps in the U.S. market.

Kantar Worldpanel Chart
Source: Kantar Worldpanel

"The launch of the BlackBerry Z10 has not resulted in an immediate turn around for the Canadian company in Great Britain,"  said Dominic Sunnebo, global consumer insight director at Kantar Worldpanel. "Although the new model received great reviews, it’s going to take time for BlackBerry to see share gains. Consumers just don’t have the same levels of pent up demand for the handset as they did for the iPhone 5."

BlackBerry 10

One of the challenges BlackBerry faces is that the Z10 is a high-end device with a price to match, whereas the company mainly focused on budget phones the last few years, Sunnebo says.

"The handset is likely to start selling in more serious numbers once the launch price falls, and BlackBerry 10 in general, when the range is padded out with a number of wallet-friendly mid-range offerings," Sunnebo added.
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