On Monday Nintendo officially launched the Wii Fit.
Much like the premier of some movies, however, it's only being launched
at one location: the Nintendo World store in New York City. Other
retailers will start selling the Fit on Wednesday.
At an MSRP of $89.99, Wii Fit comes packaged with the Wii Balance Board™ accessory, a precisely engineered platform that senses both weight and shifts in movement and balance. The Wii Balance Board connects wirelessly to the Wii™ console and serves as the centerpiece for more than 40 fun activities that challenge users in areas like yoga, aerobics, strength training and balance. Helpful virtual trainers in the game talk users through the different activities and make suggestions for improvement.
“Wii Fit will get you moving whether you’ve been playing video games for years or this is your first time,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “Wii Fit is easy for anyone to try and is yet another example of how Nintendo continues to expand the world of video games to new audiences.”
To celebrate the launch of Wii Fit, Nintendo is holding an interactive release party today for the public in the southwest corner of New York’s Central Park, near the Merchants’ Gate. “We’re looking for everyone to ‘get on board’ and get excited about their fitness,” said celebrity trainer Ashley Borden, who will be on hand to do personal Wii Fit demos and training.
It's been conjectured that the reason the U.S. is launching the Fit after other countries is our more rotundness, but for now that's just a big fat rumor.