What's On TV? Who Cares? Turn On The Computer

What's On TV? Who Cares? Turn On The Computer

The amount of videos viewed online rose 66 percent in the US in February, compared to the same period last year. The huge goose in traffic is interesting, but what might be even more interesting is how little of that traffic is enjoyed by sites run by television networks. From the figures, the only way networks can get anybody to look at what they're offering online is to get it pirated and uploaded to YouTube.

Some networks said they are stymied by instant piracy in which uploads of their content make it to other Web sites just minutes after broadcast.

The culprits often post the footage on Google Inc.'s YouTube.com, the dominant video service in the new survey.

YouTube racked up one-third of the estimated 10 billion views of online video in February, up from 15 percent last year, according to comScore.

"We still see our content pop up on YouTube," Sandy Malcolm, executive producer of CNN.com, a unit of Time Warner Inc., said during the broadcasters meeting.

"You deal with it," she said. "You try to work with them on rights and things, but I don't think you can completely stop it. You just try to beat the tide and try to get your content out as fast as you can."

The business model of the Internet is entirely at odds with the entertainment industry: The Internet gives away the content and charges only for premium services or associated products. Something's going to have to give. I doubt it's the Internet.
0
+ -

News:
Something's going to have to give. I doubt it's the Internet.

Agreed. I don't think the piracy issue will subside anytime soon. The ideology of "Why pay for something when you can get it for free?" will most likely prevail..

0
+ -

I know people in my university who don't have TV.  They don't need one.  If there is a sports game on, they'll watch it on someone else's TV or a public one.  I have even begun to turn to downloads as a primary source myself.  South Park officially lets you watch their episodes online, advertisement free.  So the free legal options are growing too.  I still have the TV, but I use it mostly for national news or G4 in the background, or for my PS2 and original Xbox.

0
+ -

 well im going out west to find some internet...lol

0
+ -

Der Meister:

 well im going out west to find some internet...lol

 

Heh, it was a good episode wasn't it?  True in ways too. 

0
+ -

 I'm not sure if its legit or not but I read over the weekend that CBS and one of the larger bittorrent search sites have some sort of agreement. Since it came from a p2p news source i can't vouch for its authenticity.

0
+ -

I had cable for a month and turned it off because "why pay for something...." Completely agree. Love the 21st century.

Login or Register to Comment
Post a Comment
Username:   Password: