announced its new high-performance My Book Studio desktop external drives. The
new drives feature a customizable e-label that is visible even when the unit is
unplugged, so users can easily see what's on the drive. The e-label uses e-paper
technology similar to that found on the Amazon Kindle
. The label shows available
storage capacity and drive security status. The customizable label can be
The new My Book Studio drives come with a FireWire 800
interface and are TimeMachine compatible. For security, 256-bit hardware-based
encryption is included. The new My Book Studio drives
are formatted for
and come in capacities
of 500 GB, 1 TB, 1.5 TB, and 2 TB for $149.99 to $299.99 depending on capacity.
WD Introduces High-Performance My Book Studio External Hard Drives
With Innovative E-Label Display
Creative Professionals Now Have a Better Way to Tell Their Drives Apart
LAKE FOREST, Calif., Oct. 6 /PRNewswire-FirstCall/ -- WD®
(NYSE: WDC), the world's leader in external storage solutions, today introduced
its new high-performance My Book® Studio(TM) desktop external drives with a
customizable e-label that is always visible, even when unplugged, so it's easy
to know the contents of the drive. Designed for Mac® users and creative
professionals, the new My Book Studio drives are equipped with a FireWire® 800
interface to give users the speed they need for demanding tasks like photo and
video editing and graphic design.
The new My Book Studio drives are TimeMachine® compatible,
offer automatic, continuous backup with WD SmartWare(TM) software, and include
256-bit hardware-based encryption to provide a high level of security.
Available now at select retailers and the WD online store (shopwd.com), the new
My Book Studio drives are formatted for Mac and offered in capacities of 500
GB, 1 TB, 1.5 TB and 2 TB.
Creative professionals generate, store and back up massive
amounts of digital content. During in-home and in-studio interviews with
consumers, WD team members observed that many were taping notes or other
hand-made labels on their many drives to tell them apart. For these customers,
WD developed the e-label high-contrast smart display which reads like ink on
paper, and lets the user create a customized label to describe the drive's
Utilizing e-paper technology similar to that found on the
Amazon Kindle(TM), the information on the display remains clearly visible even
when the drive is unplugged, and can be changed easily and as often as desired.
The e-label also shows available storage capacity and drive security status.
"Storing and backing up is a huge part of my workflow
as a professional photographer," said Bruce Dorn. "I have been using
WD hard drives for quite a while now and my experience has been exceptional
with reliability and ease-of-use, and I love the design. The new e-label smart
display will help me organize my projects while password protection and
encryption will keep it more secure. The new drives deliver backup not only for
professionals, but for anyone who is taking pictures, collecting music or who
needs to back up their digital life."
My Book Studio drives also feature user-selected password
protection combined with 256-bit hardware-based encryption, which scrambles
files before they are stored. Typically found only on much more expensive drive
systems, the encryption acts as a virtual padlock to keep users' data safe.
The new My Book Studio drives come equipped with WD
SmartWare software, an integrated application which provides automatic and
continuous backup, as well as control of the e-label display, password and
other settings. When the My Book Studio drive is plugged in for the first time,
the simple and intuitive first backup process launches automatically. The
real-time visual interface of WD SmartWare software gives users a reassuring
view of their backup as it happens. After the first backup, users' files are
backed up automatically every time they change or add a file.
WD SmartWare software is compatible with the Apple®
TimeMachine. Users with older versions of Mac OS (not equipped with
TimeMachine) or those who wish to use the drive for both backup and extra
storage have the option to use WD SmartWare software backup capability.
"Photographers, videographers and other Mac computer
enthusiasts require fast performance for their complex projects," said
Dale Pistilli, vice president of marketing for WD's branded products group.
"They also have a very large number of projects and files which they need
to keep organized across multiple hard drives. With a FireWire 800 interface
and customizable e-label, the new My Book Studio drives offer an elegant,
high-speed solution for these creative professionals to interact with, organize
and securely archive their media."
The new My Book Studio drives are offered in capacities of
500 GB, 1 TB, 1.5 TB and 2 TB and have a 3-year limited warranty. My Book
Studio drives are available now at select retailers and online at shopwd.com.
MSRP ranges from $149.99 to $299.99 USD depending on model.
The new WD My Book
Studio drives feature:
WD SmartWare software features:
- Smart display with a customizable e-label that reminds users
of what is stored on the drive, available capacity and security status
at-a-glance, even when the drive is unplugged;
- High-performance FireWire 800 interface to access data at
top speeds and USB 2.0 interface;
- Plug-and-play ready for Mac users and compatible with Apple TimeMachine;
- WD SmartWare software that visually presents consumers' data
in a software control center, providing them peace of mind that their precious
photos, videos and files are securely protected;
- 256-bit hardware-based encryption and password protection
for peace of mind knowing that data is protected from unauthorized access;
- Smaller, sleeker, more streamlined design and elegant
book-like shape that takes up minimal space and allows two or more My Book
drives to nestle together neatly like volumes on a shelf;
- WD GreenPower Technology(TM) lowers internal drive power
consumption by up to 30 percent, a sleep mode reduces power during idle times,
and a power-saving feature turns the drive on and off with your computer;
- Planet-friendly packaging derived from recycled materials to
- HFS + Journaled(1) formatting and are compatible with Mac OS
X Tiger®,Leopard® and Snow Leopard(TM);
- 3-year limited warranty.
- Visual backup displays that show content in categories and
shows the progress of backup;
- Automatic, continuous data backup will instantly make a
second copy whenever you add or change a file;
- Retrieve valuable data to its original location whether it's
lost data or the file has been overwritten; and,
- Customizable data backup that allows users to set drive
security, run diagnostics, manage the power settings, and more from the WD
SmartWare control center.