Is Android about to invade the average living room? It sure seems like it. Vestal and Exent have teamed up to deliver android gaming titles to televisions worldwide. You heard right, mobile games from Android will soon be flying across your 55" HDTV
. These two companies are launching the world's first all-you-can-eat Android
TV game subscription service, and as the Games on Demand provider for the Vestel Smart Box Set-Top Box (STB), Exent will bring consumers the best of Android games fully optimized and for the first time ever on the TV.
You may wonder why something like this would be of importance. But gaming on the television is a new. Many of the smart televisions that are out today already offer an application store, most of which contain a gaming section. This seems to be just another method of getting games that you may already be familiar with on to a platform that many people engage in every single day. By partnering with Exent, Vestel's operator customers will benefit from GameTanium's sophisticated content programming and cutting-edge technology platform, ensuring its extensive catalog of Android titles are optimized for game play on TV. GameTanium is the only Games on Demand service that allows operators to extend their brand, entertainment offerings and subscriber engagement to new screens like mobile and TV, increasing average revenue per user (ARPU) and strengthening brand loyalty and retention.
Coming soon, GameTanium will deliver the experience that gamers have only dreamt about, by connecting these supported devices in an unprecedented all-you-can-eat subscription across multiple platforms. Gamers will be able to seamlessly switch between their phone, PC, tablet and TV with uninterrupted access to their games, scores, and levels. Is it destined to be a hit? Hard to tell, but one could only imagine the rivalry here if Apple decided to do something similar with Apple TV.