Well, one thing is for sure. If Valve doesn't sell a ton of Portal 2 copies, they'll be in debt for advertising for quite some time. The company is really going all-out. There are entire city buses in places like Chicago where vinyl wraps for the game are covering public transportation, and the company has obviously spent a lot of time creating promotional videos to pump things up from a viral standpoint. We won't even pretend to think that we aren't playing right into Valve's hands here, but hey -- when you make promo videos that are this hilarious, who cares how many people see it?
In case you're still wondering, Portal 2 will go on sale at 7AM PST this coming Tuesday, April 19th, and pre-orders are open right now.
Valve and Aperture Release Fourth and Final Video
April 12, 2011 - Valve, in partnership with Aperture Science dba Aperture Laboratories, announced today the release of "Boots", the fourth and final installment of the "Product" series of Aperture investment videos. Potential investors can learn more about the latest in momentum-resistant footwear, the Long Fall Boot, at http://www.thinkwithportals.com/blog.php.
Aperture's documentary video game, Portal 2, will be available 7AM PST this coming Tuesday, April 19th, though savvy consumers still have a week to invest in game futures by pre-ordering Portal 2 at http://www.thinkwithportals.com/preorders.php.