Is this the business plan that Twitter has been searching for? At the very least, it's something. On Monday, Twitter, Reveille Productions and Brillstein Entertainment Partners announced a plan to develop an unscripted (i.e. reality) series based on the service.
Few details about the series have emerged. We know that it’s going to be a “competitive TV series” which will “harness Twitter to put players on the trail of celebrities.” So we're talking about some competitive reality series, like "Survivor: Twitter," it sounds like
It will be interesting to see what celebrities are sucked into the show; you'd expect they would have to give their permission. B-list, or lower? Like on the "World's Dumbest ..." series with the likes of Tonya Harding, Leif Garrett, and more?
According to Variety, the show's concept was developed
by novelist/screenwriter Amy Ephron. One of the producers, Brillstein’s Jon Liebman, said:
"We've found a compelling way to bring the immediacy of Twitter to life on TV."
Immediacy, as long as they don't cheat like NASA, that is. Many had thought a NASA astronaut had been tweeting directly from space during the recent shuttle mission to the Hubble, but in reality, he was emailing NASA and NASA personnel were creating the tweets. Bleh.
The vagueness of the description leads a lot to the imagination, and there's no indication of timing. However, the networks have already announced their fall schedules, so definitely not then.