It makes total sense that Twitter
would offer a way to share information about and buy products from within the service, so it’s actually not surprising to hear that a Twitter e-commerce solution is in the works.
Re/code.net reports that in addition to nearly finalizing a deal with payment services company Stripe, the social network
is flirting with integrating Fancy.com’s online shopping tools. The site found an open, non-password protected area of Fancy.com’s site that contained a mockup of what the product would look like. According to Re/code’s sources, Twitter is also fielding overtures from another potential e-commerce partner.
Click to enlarge (Credit: Re/code.net)
If this ends up being a Real Thing, the service certainly looks appealing. Users will see a purchasable item in their feed, just like a Promoted Post. (There’s also a “Discover Recommendations” area where you can see social activity and see products you might be interested in purchasing.)
When you click the image, you’ll be taken to a page with more information about the item and a link to buy it. On the resulting sale screen, you can get more detailed product descriptions, and then you can add or update billing and shipping information at checkout.
It looks as though you’ll also be able to track your package, and there’s an “Instant Delivery” option for same-day delivery.
Bear in mind that nothing may come of the Twitter/Stripe/Fancy partnership. These things are done behind closed doors for a reason, and for all we know Twitter is simply having a look at what Fancy can do. But it’s still notable that you may be able to buy products from within Twitter, and possibly soon--especially since the company will surely be able to generate some cashflow with an e-commerce solution.