The New York Times Completes Its Paywall

The New York Times Completes Its Paywall

As promised, the New York Times paywall was erected on Monday, March 28. It seems to already be working, in fact.

End users can read 20 articles per month on the site. Pass the limit, and you are asked to subscribe to be able to read more, via a pop-up message. As you close in on the limit, as well, you should see a pop up that tells you that you are nearly at the limit.

As the Times said earlier, there are loopholes through the paywall, including clicking through articles via Facebook or Twitter. Additionally, users can access five articles daily, each found through five different search engines (AOL, Bing, Google, Yahoo, Ask), for a total of 25 additional articles per day (with a little work).

This goes to show that the NYT isn't after the light reader. Rather, it is interested in the heavy readers, and not even those who frequently arrive at the site via a search or a social networking link, which is the way many people arrive at the Times.

They also aren't trying all that hard to hold out the technically savvy. When you reach your limit, the URL for the story will have a string at the end, something like "&gwh=158847068A1EB619B22B23BD7FEA9C9A." Remove that, and the article is yours to read. There have been quite a few other holes torn in the paywall, already.

The Digital Subscription details are:
  • $15 for four weeks of access to NYTimes.com and a mobile phone app.
  • $20 for four weeks of access to NYTimes.com and its iPad app.
  • $35 for four weeks of access to all of the above.
New York Times subscribers get unlimited access. That includes those who subscribe to the Kindle version of the New York Times, although that free access is not quite ready to roll out yet; Amazon.com issued a press release on Monday about the program; Kindle subscribers will receive emails about the program in the coming weeks.

Since it was made clear when the details of the program were first announced that Kindle subscribers would not have access, it seems the two parties have come to a deal since then. It’s unclear if Barnes & Noble has come to a similar agreement with the NYT with regards to its ebook reader, the NOOK.
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I think this is and will be the way news papers especially will be published in the future which we seem to be in now. They are going to have to change over as the costs rise the less there are who print them, and the users go down monthly. I as I am sure many of you on HH have gotten the large part of my news on the web for years now. So this is nothing new to me really, but in many ways to the general public it is at least somewhat. I am not talking about the headlines those are on any providers homepage. I am talking about the deeper things generally. As the world changes around us so do methods of delivery.

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I'd bet a lot of people who want to read the NY Times on line without paying will be able to get around it by using browser cloaking sites such as the-cloak.com and ninjacloak.com. Since the sites change/mask your IP address every time, the NYTimes.com won't be able to accurately count how many articles you have read on line ...

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content online is overly accessible, somehow it will always be taken for free.

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Hummm why pay for something its is overly abundant and free... I dont get it

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