TI Single-Chip Cell Phone Technology eCosto Announced

DALLAS and BEIJING, Nov. 8 /PRNewswire-FirstCall/ -- During a summit of wireless industry leaders held today in Beijing, China, Texas Instruments Incorporated (NYSE: TXN) (TI) announced a new OMAP-Vox(TM) single-chip solution to foster development of lower-cost multimedia-rich feature phones. Codenamed "eCosto," the new single-chip platform is leveraging TI's innovative DRP(TM) technology which is successful with the "LoCosto" value platform in volume production today. The "eCosto" platform also leverages the multimedia capabilities of the OMAP-Vox platform in volume production today with the OMAPV1030 solution. The first product in the new "eCosto" platform will be the OMAPV1035 single-chip solution, which will be manufactured in 65-nanometer (nm) and will support GSM, GPRS and EDGE standards.

The "eCosto" platform represents the latest advancement in TI's sophisticated and integrated DRP technology, a pioneering approach to wireless chip design which applies digital technology to simplify radio frequency (RF) processing in advanced CMOS process technology. Integrating the RF transceiver and analog codec with the digital baseband significantly reduces board space, extends battery life, and makes for a more powerful and versatile handset.

The chip will begin sampling in first half of 2007 and production in 2008.

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