Windows Phone 8 is looking to make a major splash this holiday season, but unlike Windows Phone 7, this iteration will have a major product on its side: Skype. The hugely acclaimed VoIP app has become a fully integrated part of Windows Phone 8, which shouldn't be a surprise given that Microsoft is now Skype's parent. That said, Skype for Windows Phone 8 looks more beautiful than one could've imagined, and it's as integrated with WP8 as FaceTime is with iOS. It's truly a FaceTime rival, but the sheer scope of Skype makes it that much more appealing. It's also always on, enabling you to take voice and video calls just as if someone was calling your phone number, and if you switch phones, you'll be able to keep Skype alive so long as there's a data connection -- a huge boon for avid international travelers who pick up data-only SIMs upon arrival.
It's a pretty great app, and might just convince some heavy users to give WP8 a look even if they're loyal to Android and iOS now. Have a good look at the video below and judge for yourself.