Sapporo's Space Beer: Perfect After A Long Day Of SETI Crunching
You'll be relieved to know that the prank is actually going for a good cause. Rather than using this sudden fascination with the prospect of space exploration as a means to make even more from gullible beer drinkers, the company is planning to send all of the proceeds to an "educational science charity for Japanese children."
It's sort of unclear what exactly the point of this brew is. The press release mentions that it was "brewed as part of the joint research with Okayama University conducted to exploit possibilities of barleycorn for beer in space," and that "100% of the seedlings of barleycorn that traveled the space." You see, actual particles were brought back from the International Space Station to be used in this beer, which basically gives you a taste of space without having to apply for a job with NASA. The only catch is that there's obviously a limited amount of space dust available to go into alcohol, so the company will be starting a lottery to give 250 lucky winners the chance to consume a six-pack for around $115 each. Not bad when you consider how much a single trip into space would cost you.