It also was developed with Web 2.0 in mind - social networking, device synchronization, content management, location-based services and commerce services are supported through the OS, making it easier for developers to create apps around them, Samsung says. The platform is open, so all the apps will be able to access the device's basic functions, such as making phone calls (do people still do that?) or sending text messages. The configuration will allow various apps to share information, such as schedules or personal profiles, as well.
Samsung is sweetening the pot for developers, with the Samsung bada Developer Challenge, a chance for them to win a share of $2.7 million by creating new and creative apps.
The company, perhaps as a nod toward its late entry into the smartphone OS market, will host a series of Developer Days in Seoul, London and San Francisco, among other cities, throughout 2010. bada already has development partner agreements with Twitter, Blockbuster, CAPCOM, EA Mobile and Gameloft.Samsung is second only to Nokia in mobile handset sales, accounting for about 20 percent of the market, and that number has been inching up. Most of the smartphone sales have chipped away at Nokia's primacy in the market and don't seem to have affected Samsung as yet.
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