RealD Introduces "Kid-Sized" 3D Glasses

RealD Introduces "Kid-Sized" 3D Glasses

Cute? Or just ridiculous? It may be a combination of both, but one thing it definitely is is a money grab. As 3D continues to take the world by storm, more and more companies are hoping to get in on the riches. RealD has been a part of 3D development for years, and their passive 3D glasses are in tons of movie theaters today. These cheap, flimsy glasses are amazingly one size fits all, though, and obviously a huge market opportunity is being missed.

Er, was being missed. Today, RealD introduced their newest 3D glasses, and while the design is very similar, the size isn't. These are designed for the faces of children, built smaller for those smaller eyes that are likely coercing parents to go to the cinema in the first place. It's sort of odd to think that these are just now coming to market, and we have to wonder what exactly is "kid-sized." Oh, and don't let your little ones see this if you've been keeping them away from the movies due to the glasses being "for grown-ups only." That one simply won't fly any more.

 RealD Introduces Kid-Sized 3D Glasses

Available Nationwide in USA and Canada at Theatres Showing Disney?PIXAR’s “Toy Story 3” Opening June 18th

LOS ANGELES--(BUSINESS WIRE)--Just in time for summer movie season, RealD Inc. announced today that kid-sized RealD 3D glasses will be available nationwide in the USA and Canada beginning June 18th at theatres showing Disney?PIXAR’s “Toy Story 3.” Sealed in individual packaging to ensure they are sanitary and quality assured, kid-sized RealD 3D glasses are smaller versions of standard RealD 3D cinema glasses and designed to fit children 8 years of age and under. Kid-sized RealD 3D glasses are already available in select international markets.

    “The little ones will be able to comfortably enjoy the great summer movies coming out in RealD 3D wearing glasses designed just for them”

“The little ones will be able to comfortably enjoy the great summer movies coming out in RealD 3D wearing glasses designed just for them,” said Joseph Peixoto, President of Worldwide Cinema at RealD. “Kid-sized RealD 3D glasses are made to the same high-quality standards as adult size RealD glasses with each individually packaged in sealed bags ensuring they are clean and fresh for every moviegoer.”

Visit www.RealD.com/theatrelocator to find a RealD 3D-equipped theatre playing “Toy Story 3” and other family-friendly movies. You can help keep 3D green by dropping RealD 3D glasses into the collection bins located outside the theatre after the movie.

About RealD Inc.

RealD Inc. is a leading global licensor of stereoscopic (three-dimensional), or 3D, technologies. RealD’s extensive intellectual property portfolio enables a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Format, active and passive eyewear, and display and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content on high definition televisions, laptops and other displays. RealD’s cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover, heads-up displays for military jets and robotic medical procedures. For more information about RealD, please visit www.reald.com or www.facebook.com/RealD3D 
0
+ -

Here we go again with the 3D debate :P

I just hope that when you pay the over prices at the theatre, that the kids are able to purchase them and use them for the next visits.

0
+ -

3d cheapish glasses are sold at my theater for $0.50 a pop. toss them when you leave if you want to. (I saved them)

These look to be expensive though.

0
+ -

I'm just waiting for when they start selling 3D glasses at Sunglass Hut!

Fashion 3D for $200+ :P

0
+ -

^just like the info-mercial for HD vision... AHAHAHAHAH.... I love that one... 

Commercial: "See every thing in HD!"

Me: "Humm I bet my eyes have better resolution than my tv... and the color effect reminds me of the yellow tinted sunglasses I had in the early 90's as a kid...."

Login or Register to Comment
Post a Comment
Username:   Password: