In the three months since it was released, the Pizza Hut App for the Apple iPhone
and iPod touch has
helped the company sell more than one million dollars worth of pizza, pasta,
and wings. As the featured icon in the iTunes Lifestyle Category, the App provides
users with a creative way to order their food from Pizza Hut.
Pizza Hut is the first national pizza chain to introduce an
ordering App for the Apple iPhone and iPod touch. The App is quickly
approaching one million downloads.
The Pizza Hut App uses iPhone and iPod touch
as the Multi-touch user interface and accelerometer to make ordering each
individual menu item a unique experience. Pizza Hut describes the ordering
process this way:
When ordering pizzas, users virtually build their own pizza
by choosing a type of crust in the scroll wheel, "pinching" to select
size, and dragging-and-dropping toppings onto the pizza, all with visual
confirmation. If an overeager pizza customer adds too many toppings, the pizza
explodes and toppings go flying across the screen with an alert to make their
pizza happier with fewer toppings.
The section used to order WingStreet wings starts with a
bowl of wings that changes as users choose the type of wings they want. Next
they select a sauce and are prompted to "sauce their wings" by
shaking their iPhone or iPod touch until the wings are covered. Shake too long
and the sauce flies across the screen. As with the pizza ordering, customers
finish with a representation of the wings order.
The App has a virtual waiter on call to take your Tuscani
Pastas order. You can select from four delicious varieties including Meaty
Marinara, Creamy Chicken Alfredo, Premium Bacon Mac 'N Cheese and Lasagna.
While waiting for your order, the App lets you play a game
called Pizza Hut Racer in which you must deliver a pizza quickly while avoiding
Each time a user orders using the App they get 20% off their
entire order. The Pizza Hut App is available from the App Store
on iPhone and