PENTAX Introduces New K-30 Digital SLR Camera
Featuring weather resistant capabilities, new mid-level DSLR is the perfect creative companion for active travel and outdoor photographers
Denver, CO (May 21, 2012) - PENTAX RICOH IMAGING AMERICAS CORPORATION today announces the introduction of its new weather and dust resistant digital SLR camera - the PENTAX K-30. Ideal for photographers with active outdoor lifestyles, the new PENTAX K-30 combines a compact, lightweight body with many advanced features found only in higher end DSLR camera models, such as a weather, dust and cold resistant body, a glass prism optical finder with 100% field of view, state-of-the-art autofocusing, and full HD video recording capabilities.
"No detail was overlooked when designing the dynamic new K-30 to be weather resistant," explains John Carlson, Sr. Manager of Sales and Marketing, PENTAX. "Every seam, every button, every hinge has been weather sealed for adventure-proof creative photography. Whether enjoying outdoor activities such as hiking in the Rocky Mountains or on vacation cruising along on the Maid of the Mist at Niagara Falls, photographers can stop worrying about weather conditions and start focusing on capturing the perfect shot."
In addition to its versatile weather-proof capabilities, the new K-30 offers features including high-speed burst shooting at a maximum speed of six images per second, a high-speed shutter unit with a top speed of 1/6000 second, and convenient dual electronic dials for quick, fingertip access to exposure control and several Auto Picture and scene modes. Coupled with an ergonomic grip that provides firm, comfortable control of the camera, and a sporty, functional design, the K-30 assures dependable, flawless performance in the field. The new K-30 is available in three body colors: Crystal White and Crystal Blue, with brilliant, glossy finishes reminiscent of the finish of an exclusive sports car; and Black, for a traditional SLR look. It is also compatible with all PENTAX K-mount lenses.
The new PENTAX K-30 will be available at retail outlets nationwide and online in July 2012 with a suggested retail price of $849.95 for body only, and $899.95 for the kit including the DA L 18-55mm zoom lens.
PENTAX Introduces smc DA 50mm f/1.8 Medium-Telephoto Lens
Compact, lightweight autofocus lens designed exclusively for PENTAX K-Mount interchangeable-lens digital cameras
Denver, CO (May 21, 2012) - PENTAX RICOH IMAGING AMERICAS CORPORATION today announces the introduction of its new smc PENTAX-DA 50mm f/1.8 medium-telephoto autofocus lens, which is designed exclusively for use with the company's K-mount interchangeable-lens (ILC) digital cameras. Thanks to state-of-the-art optical design technology from PENTAX, the lens' image coverage is optimized for PENTAX K-mount ILC cameras to deliver sharp, clear images from edge to edge. With a sleek, modern look and a lightweight body, the new PENTAX-DA 50mm f/1.8 lens was designed with versatility and flexibility in mind and is ideal for photographers of varying levels, from amateurs to professionals.
The PENTAX-DA 50mm f/1.8 lens will be available July 2012 with a retail price of $249.95.
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