figured out a way to squeeze a few more dollars out of its $99 Android game console.Offer it up in white, make it a "Limited Edition" SKU, double up on storage, and then charge a little more. That's the not-so-secret formula behind Ouya's newly unveiled "Limited Edition White Console" with 16GB of internal storage.
It's available to pre-order for $129 directly from Ouya, and if you order one by December 8, the company promises to deliver it to your doorstep by December 25, just in time for Christmas. That's a $30 premium over the regular Ouya, but again, it has twice as much storage (further expandable via USB) and a unique look.
As a refresher, the Ouya sports an NVIDIA Tegra 3 quad-core processor, 1GB of RAM, a single USB 3.0 port, a micro USB port, built-in 802.11n Wi-Fi, Ethernet port, Bluetooth, and HDMI output (up to 1080p) in a package that measures a scant 2.9 inches by 2.9 inches by 3.2 inches. It also comes with an Ouya wireless controller, HDMI cable, two AA batteries, and a power adapter.
Ouya garnered widespread attention from a successful Kickstarter campaign, raising nearly $8.6 million
from over 63,000 backers. That far exceeded the project's original goal of raising $950,000. Units began shipping to Kickstarter backers on March 28, 2013, followed by a release to the general public on June 25, 2013.
In addition to the special edition white version, Ouya is said to be working on a upgraded model for release sometime in 2014.