Nvidia Talks $299 Tegra 3 Tablets and the Challenge of Competing Against the iPad - HotHardware
Nvidia Talks $299 Tegra 3 Tablets and the Challenge of Competing Against the iPad

Nvidia Talks $299 Tegra 3 Tablets and the Challenge of Competing Against the iPad

Toppling the iPad has proved more difficult than some manufacturers might have anticipated. Is it because the iPad is a superior tablet to everything else that's available? Some would argue that's precisely why Apple's magical slate is able to conjure up so many sales, but as far as Nvidia is concerned, there are other factors that give the iPad a distinct advantage.

While speaking to the press in New York on Friday, Jen-Hsun Huang, the often outspoken CEO of Nvidia, said the iPad's main advantage is that Apple can sell the device through its own store instead of having to lean on retailers like Best Buy, The Wall Street Journal reports.

"Everything sold through Best Buy has to pay Best Buy a margin," Huang explained.


The upcoming Eee Pad Transformer Prime from Asus is built around Nvidia's Tegra 3 platform.

As far as Huang is concerned, everything else is secondary and more easily solved, like creating a better usability experience, craftsmanship, and cost. On that latter point, Amazon (Kindle Fire) and Barnes & Noble (Nook Tablet) seem to have it solved, though both ended up cutting corners in the features department and are leaning heavily on their own content platforms in order offer a lower cost slate.

With regards to future tablets, Huang talked up its recently introduced Tegra 3 platform and said it will show up in $299 tablets within the next couple of quarters. He didn't say whether those would be full size (9.7-inch) tablets or 7-inch slates like the Kindle Fire and Nook Tablet, but either way, a $299 Tegra 3 slate sounds rad, doesn't it?
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good points, excited for the new tablets. hopefully they can address those issues and make a killer tablet.

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if they can get a targa 3 tablet at $300, thats a reallllly sweet deal.

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I don't know how they're going to offer it but if they have the manufacturing edge and the distribution channels then they can pretty much do it... I mean they've dominated before in mid-range markets by offering tons of features and reasonable performance for a somewhat reasonable price but I still think they'll have a hard time in the mobile market, but look at it this way; maybe NVIDIA has managed to pack all of the features of a smartphone and the performance of a mid-range GPU into this chip and maybe they've found a way to sell it cheap...

If NVIDIA's Terga 3 does take off wildly as they say they will then the performance aspect of the tablets and smartphones are pretty much up to par with Apple's, now all they need is the interface.

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$299 is going to be hard to do from a manufacturing stand point. The lower quality fire is built for around $201 from what I've read. If they want to add a larger(good quality) screen, tegra 3, and other features it might be tough to do at $299. Also the reason the ipad is dominating is because of the ecosystem not the hardware itself. They need to get ice cream sandwich and windows 8 to the market asap if they want to actually grab any market share. The sheep make little lambs, and those lambs are clamoring for the ipad this christmas.

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Well at $299, they can spend about $39 more than on the Fire and still make a 20% profit per tablet. The fire actually has a pretty good screen in it, the bill of sales shows that screen is only about $10 cheaper than the one in the iPad. Figure another $10 on the screen, $8 on more storage, $10 on putting cameras in, and another $10 for the improved SoC.

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