Now, here's a tactic you don't see very often. In fact, we hesitate to
even call it a "tactic." Most companies are deathly afraid of letting
impending price drop information leak before the drop actually happens,
primarily in fear of the information slowing existing sales. Not so with
, which just announced quite boldly that they will be dropping
the price of their Nintendo DSi and DSi XL systems nearly 2 weeks from
now. In other words, this is the moment when you put a hold on your
DSi/DSi XL purchase and wait for September 12th to roll around.
Nintendo's gaming handhelds have long since been the most popular
around. Sony has struggled to match the popularity, and with the 3DS
just around the bench, Nintendo has decided to cut the prices of the
existing models. It'll surely increase sales as the holidays approach,
and it may inspire a few purchases from impulse buyers who are drawn in
by the suddenly lower prices.
Effective September 12, the new
suggested retail price of the Nintendo DSi system will be $149.99,
the new suggested retail price for the Nintendo DSi XL system will
$169.99. The Nintendo DS Lite model will remain at a
suggested retail price of $129.99. Through the end of July, total
Nintendo DS family hardware sales are
more than 42.3 million in the United States alone, according to
Group, which is a staggering number to think about. Maybe someone
at Nintendo was tasked with hitting the 50 million mark before the
year's end? Either way, we're excited to hear of the news, and we're
very interested to see if/how Sony responds on their PSP line.
Nintendo Dropping Prices of Nintendo DSi and Nintendo DSi XL Systems on Sept. 12
Latest Versions of Best-Selling Portable Video Game System in History to Be Priced at $149.99 and $169.99
REDMOND, Wash.--(BUSINESS WIRE)--Nintendo is dropping the suggested retail price of its Nintendo DSi™ and Nintendo DSi XL™ video game systems. Effective Sept. 12, the new suggested retail price of the Nintendo DSi system will be $149.99, while the new suggested retail price for the Nintendo DSi XL system will be $169.99. The Nintendo DS™ Lite model will remain at a suggested retail price of $129.99. The Nintendo DS family of video game systems is the best-selling in the history of the U.S. and worldwide. The new prices offer consumers tremendous value for their money while providing access to the best portable video game experiences possible.
“We know shoppers want to get the maximum value out of every dollar they spend”
“We know shoppers want to get the maximum value out of every dollar they spend,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “Our new Nintendo DSi prices make it easier than ever for consumers to access the tremendous variety of games, applications and social tools on the Nintendo DSi and Nintendo DSi XL systems.”
The Nintendo DSi and Nintendo DSi XL systems offer consumers access to more than 1,300 packaged games and more than 200 downloadable games. Both systems feature two built-in cameras and photo- and sound-manipulation software that provide for a more social experience. Users can wirelessly upload photos to Facebook with the touch of a button (wireless broadband Internet access required). The Nintendo DSi XL system, which features a screen that is 93 percent larger than that of the Nintendo DS Lite, comes pre-loaded with software like Brain Age™ Express: Math, Brain Age Express: Arts & Letters, Flipnote Studio™, Photo Clock and the Nintendo DSi Browser.
Through the end of July, total Nintendo DS family hardware sales are more than 42.3 million in the United States alone, according to the NPD Group. Recent and upcoming software releases for the Nintendo DS family of systems include DRAGON QUEST® IX: Sentinels of the Starry Skies™ (now available), Professor Layton and the Unwound Future™ (Sept. 12), Pokémon™ Ranger: Guardian Signs (Oct. 4), Art Academy™ (Oct. 25), Mario vs. Donkey Kong™: Mini-Land Mayhem! (Nov. 14) and Golden Sun™: Dark Dawn (Nov. 29).