There's no denying the significance of Netflix
these days. The once
tiny startup is now a monolith in the industry, and it has practically
put the likes of Blockbuster
on the ropes. What's interesting, however,
is that the DVD-by-mail nature of its business isn't getting most of
the attention these days. What is? The "Watch Instantly" portion, which
allows users with select devices (PCs, Xbox 360, Roku, etc.) stream
films on-demand so long as they're jacked into a broadband Internet
For awhile now, Microsoft's game console has been the only one of the
major three to stream Netflix. The company even credits that
partnership with drawing over 2 million new subscribers, so it makes
sense to think that it would love to get its streaming abilities onto
other consoles. And you know, that just might happen.
During a recent conference call after closing up yet another impressive
quarter (and seeing its stock hit a new high), the company hinted that
its streaming services could soon be added to a "device already owned
by a large number of consumers." It's hard to think of a single device
(at least a single device with a single model number) that's not a game
console. Not many folks own the same DVD or Blu-ray player. Not many
folks own the exact same TV. The only thing that really makes sense
here is another game console. Millions of Americans own Nintendo's Wii
and millions own a PlayStation 3.
Hacks are already available that let users stream Netflix on the Wii
and PS3, but official support is bound to make waves in the industry.
For those of you who own a Wii or PS3, would the addition of Netflix
"Watch Instantly" support get you to sign on? And for those with no
console, would this addition finally sway you into picking one up?