MoviePass Brings Subscriptions To Cinemas

MoviePass Brings Subscriptions To Cinemas

Here's a thought: what if you could visit your local cinema as often as you like, seeing whatever films you like, for one flat monthly rate? It's fairly amazing that no one has thought of this idea on a huge scale yet, but that's all changing. MoviePass is being called the Netflix for theaters, and that's actually shaping up to be quite accurate. The service is launching as a limited trial this coming weekend in San Francisco, offering consumers the ability to pay $50/month for "unlimited" movie viewings at participating theaters.

We say "unlimited," because much like "unlimited" data plans, there actually are a few limits you'd need to stick to. For one, you can only view one film per day. Second, IMAX and 3D viewings incur a $3 upcharge. Still, that's up to 30 2D movies a month, for $50. If you make a habit out of visiting the cinema, it's a fantastic deal. We're guessing that they're banking on you using this like crazy at first, and then falling off. Furthermore, not that many new movies hit theaters from week-to-week, so you may end up seeing just about everything there is to see within 2-3 weeks.


Another thought is this: is you own a $50 pass, you're likely to start inviting friends to see movies with you. If they aren't going to invest, the theater will see incremental sales from buddies you bring along. Regardless of the motives, it's shaping up to be a game-changer in the industry. If the trial goes well, it could expand out, and there may be a $30 plan that enables customers to view four movies per month.

So, it sounds enticing. Would you buy in if this came to your neighborhood?

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No i would not buy into a monthly rate to go to show. Most of my theater going is to experience some films that really should be seen on a very big screen .OK but the 4 movies a month @ 30 .00 may be considered especially in the summer

.Especially with the one chain of theaters nearby that's very clean with decent screens,great sound ,& the seats are pretty good.

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I like the idea and at the prices in my area of the country 5 movies would more than pay for the pass. So the $30 plan is like getting one movie for free so that could be cool. Plus having a child, full-time job, and going to school to finish my bachelors degree does not leave enough time to go to the movies that often. But I still like the idea behind it.

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"Its a good offer, one that I would take if it becomes available in my area next year in the spring to summer movie season."

-Optimus

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4 movies per month for $30 is ludicrous - you can buy bulk passes to all the major chains for around that cost already (for instance AMC gold tix are $7.95 each (+1 in manhattan)) and you wouldn't be tied to needing to max out your 4 movies every month to get the value.

$50 for unlimited...could certainly be worth it, but only if you live in an area where you can see lots of movies (so really only a decent city) and have the time to see that many movies. I love the movies...but at 7.95 each you can see 6 movies in a month for $50 - I think I'd be hard pressed to go more often than that...and on those slow days...you can usually catch a second movie without paying:)

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@Juggler314 So 4 movies at basically $8 a piece is still $32 so you would be saving $.50 per ticket... So I don't see how $30 for 4 movies is ludicrous though I would agree that it is not much savings. I would agree with you on not having to max out your 4 movies to get the value...

I also think they theaters are banking on the fact that many of the releases are coming out in 3D and IMAX 3D and that people will want to see those and pay the upcharge

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Well it certainly is something that hasn't been done before but I don't know if it'll be sustainable... I mean sure, $50 is a reasonable price to pay but how are they going to compensate the movie studios who make movies that come out each month. I mean even the $50 a month subscription fee can't account for all of the films in the theater.

Guess we'll have to wait and see.

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"Yeah, your right, after all, "correct if i'm wrong", but Tickets sales are were the movie companies make most of the money from their films, surpassing Pay per view+DVD/BRAY+Broadcast deals combined?. "

"After giving it much thought, really, how many good films that I would be interested in would come out every month? And not being able to see more than one movie a day is a pain. Plus it would have to be on weekends for me cause of work, so thats 8 possibilities , but out of that , their no way I'm going to make 8 or more trips to the Theater a month to fulfill the offer. '

"I back off from my first comment, I rather just pay as I go"

-Optimus

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distribution has become incredibly cheap with most films being in complete digital format from shooting to distro. you can copy the raw files to an external hdd and then ship it off the theaters- when you don't have to deal with film stock.

anyway I look forward to this bein implemented.

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I have not tried Netflix yet so that would be my first option. But this sounds great I will admit there is nothing like being in a movie theatre smelling the pop corn and stadium seating ect.

They might be on to something here, time will tell.

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Around here I can see a matinee for $6, $8 on weekends, so there really isn't much value for me here. I don't go to midnight releases and my free time is usually during the mornings and afternoons. There are rarely two or three movies I ever want to see in a month.

Besides, if you're sneaky enough you can just hop from theater to theater after paying for the first ticket. :P

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ROFL movie theaters make almost nothing on movie tickets because they have to pay the studio's for the movie (and that bill is not cheap by any means). Movie theaters make most of there revenue profit off of concessions. Why do you think those cokes are 5+ dollars a pop, and so is pop corn (the two most widely bought concessions at a movie theater).

So this is actually financially a pretty good deal for the theaters. The way the final bill is figured is by number of ticket sale with a preset minimum or that was the way it used to be. So the studio gets a minimum for the movie being in the theater and then a percentage with a bottom line. The theater pays that with the door, and both pop corn and soft drinks cost pennies on the dollar when bought in bulk. The candy is also cheap but it costs the theater more so they make less profit on it.

Anyway if you are an active theater visitor this is a great deal. I remember me and an old girl freind (this was 15 years ago I guess) would almost without fail go out to a club one night, to a movie one night almost every weekend. So for someone like that it is a great deal (especially if you visit the store pre movie and throw your candy in her purse.

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