Microsoft in Hot Water After Changing Person's Race in Photo - HotHardware
Microsoft in Hot Water After Changing Person's Race in Photo

Microsoft in Hot Water After Changing Person's Race in Photo

Oops. In what seems to be an incident related to the ethnic homogeneity of Poland, a photo on Microsoft's Polish site was altered, from showing a black man to showing a white one.


Modified Version of Picture
Microsoft has since apologized for the change, which drew much criticism online. However, it did not offer an explanation for the change.

If you look at the same photo on the Microsoft's U.S. Web site see two men, one Asian and one black, and a white woman seated at a conference room table.


U.S. Version of Picture
Look at the same photo on the Web site of Microsoft's Polish business unit, and the black man's head has been replaced with that of a white man. Strangely, the color of his hand was unchanged.

In a statement Tuesday, Microsoft spokesperson Lou Gellos said:
"We are looking into the details of this situation. We apologize and are in the process of pulling down the image."
Microsoft has since modified the image on the Polish site to match the U.S. site. However, while the fact that the second man's hand was unchanged is strange, it's also strange that the Asian man was not also redacted, if it's all about Poland's homogeneity. Speaking to someone we know that was born and raised in Poland, Asians are very rare in Poland as well.  They are more prevalent than blacks, however, though they are limited to isolated communities in Warsaw or Krakow.
.

0
+ -

This is merely targeted advertising. Pick-up an issue of Ebony Magazine and notice the absence of Caucasians, Hispanics, and Asians in their advertisements. Either way, I am not offended by this. But can someone explain to me why we need to have THIS?

0
+ -

Wow, talk about irony, take a look at THIS article!Big Smile

0
+ -

clearly it's racism .

0
+ -

This is stupid and a waste of time. SurperDave has summed it up well.

0
+ -

I agree with wil2200. In a competitive market, Microsoft is only trying to stay ahead of the competition. They can't help that Poland suffers from problems of racism. Microsoft only felt that it would advantageous for sells if it featured all whites. In a dog eat dog world, I would probably take the same steps to help sells. Is Microsoft being racist? No. The true issue is whether or not Poland actually has problems with racism. We should be looking at Poland and not Microsoft, idiots.

0
+ -

This is about marketing, not racism! Take a look at this item that I ripped from Wikipedia (notice the last sentence):

Demographic profiles in marketing

Marketers typically combine several variables to define a demographic profile. A demographic profile (often shortened to "a demographic") provides enough information about the typical member of this group to create a mental picture of this hypothetical aggregate. For example, a marketer might speak of the single, femalemiddle-class, age 18 to 24, college educated demographic.

Marketing researchers typically have two objectives in this regard: first to determine what segments or subgroups exist in the overall population; and secondly to create a clear and complete picture of the characteristics of a typical member of each of these segments. Once these profiles are constructed, they can be used to develop a marketing strategy and marketing plan. The five types of demographics in marketing are age, gender, income level, race and ethnicity.

You can read the article in it's entirety HERE.

0
+ -

I looked at both the pictures over and over, and only have one question:

Where did she get that wireless Dell monitor?

 

0
+ -

Same place the middle guy got the white Mac with the apple logo photoshopped out. :P Dont you just love that really old PS/2 KB that lady is using to.

0
+ -

Yeah! My question about the keyboard was going to be "why isn't it wireless too?"

On the original topic: I dislike Microsoft probably as much as anyone, but I think this is just a stupid marketing thing blown out of proportion.

Sure, they changed the race to match the market, but the person that noticed the discrepancy automatically thought "They replaced the black guy with a white guy" instead of "They replaced the old guy with a gay guy", so who's the racist really?

And that's why I shouldn't be allowed to talk to people.

0
+ -

I'll probably be hated for this, but...

It no longer does that, but at least a computer did that result.  An actual person at Microsoft made the decision to crop out a guy's face with another here.  I guess it makes sense from a demographical viewpoint, but I think it would have been better to make a whole new picture with new people rather than lazily crop someone out.

They also whited out the back of that Mac Book so that you don't see the Apple logo.  It's just Microsft being Microsoft - aka doing whatever it takes to get the lead in the easiest and cheapest way possible: photoshop.  Or probably MSPaint in this company's case.

0
+ -

That search result reminds me of how Bing.com used to, when asked "Why is Windows so expensive?" would produce a top result of "Why Macs are so expensive".

0
+ -

What's really creepy is that it wasn't a Photoshop job. They actually changed the man's ethnicity and reshot the ad.

I used to get a laugh out of searching eBay for things like "the death of Bill Gates." I was offered the lowest rates on books about the death of Bill Gates, videos, etc.

And I have an old, old ad somewhere in my files of a woman using a mouse-equipped computer... with the cord facing her. Obviously she was using the new swodniW operating system.

0
+ -

Here we have another fine example of people in search of things to take offense to. I can't help but wonder, were it a white man replaced by a black man, would anyone have noticed? More importantly, would anyone have even cared? This has nothing to do with discrimination, and everything to do with marketing. In advertising you simply cater to your prospective buyer. If you are selling clothes to women, you wouldn't show men wearing them. This is no different. I am constantly disgusted by the double standard that has evolved from the over zealous politically correct ambitions of America.

Login or Register to Comment
Post a Comment
Username:   Password: