Samsung Acquires Liquavista

Samsung Acquires Liquavista

Samsung just upgraded themselves in a big, big way. Way back in 2009, Liquavista hit the e-reader scene with a major splash, and for a while, they were all the rage. Right up there with Pixel Qi's crazy display technology, Liquavista's advanced e-ink technology was said to be faster, brighter and more responsive than existing e-ink technologies, enabling users to see their doodles quicker, turn pages faster and see web pages pop up more hastily. It's basically E-Ink 2.0, and it could be the perfect technology to compete with Mirasol.


And now, the technology is storming back after years of silence, and with Samsung's bank account backing things, we're certain the technology has some sort of future. Samsung has just announced their decision to acquire Liquavista. The purchase was completed in December 2010, and now things are in place to make public. The key to Liquavista is their electrowetting technology, which operates in transmissive, reflective, transparent and transflective modes, enables the creation of displays with bright, colorful images with dramatically reduced power consumption. Offering more than twice the transmittance of LCD technology and able to operate at low frequencies, displays utilizing electrowetting consume just 10 percent of the battery power of existing display technologies.



It's pretty clear that Samsung plans to put this wild display tech into their future product lines. Samsung even admits that they want to expand leadership in next-gen displays by "pioneering the application of electrowetting in e-Paper and transparent displays." If Samsung somehow manages to get this into their next-gen Galaxy Tab or Galaxy S...watch out, world!

Samsung Acquires Display Technology Provider Liquavista

Investment aims expand leadership in next generation displays for mobile devices

SEOUL, South Korea--(EON: Enhanced Online News)--Samsung Electronics Co., Ltd., a global technology innovation and digital convergence leader, today announced it has acquired display technology firm Liquavista BV. Samsung completed the acquisition of Liquavista, based in Eindhoven, the Netherlands, in December 2010.

Liquavista, founded in 2006 as a spin-out from the Philips Research Labs, offers a new type of electronic display technology known as electrowetting for applications in e-readers, mobile phones, media players and other mobile devices.

The electrowetting technology, which operates in transmissive, reflective, transparent and transflective modes, enables the creation of displays with bright, colorful images with dramatically reduced power consumption. Offering more than twice the transmittance of LCD technology and able to operate at low frequencies, displays utilizing electrowetting consume just 10 percent of the battery power of existing display technologies.

With the acquisition of Liquavista, Samsung aims to expand its leadership in next generation display technologies by pioneering the application of electrowetting in e-Paper and transparent displays. As electrowetting can be manufactured by modifying existing LCD production lines, Samsung will be able to realize significant synergies through the utilization of existing manufacturing equipment and capabilities.

In e-paper applications, the response time of the electrowetting displays will be more than 70 times faster than that of existing reflective displays, allowing for color videos, which was previously thought impossible. In future, the application of the technology is expected to expand to transparent, transmissive and transflective displays. 
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Either this is going to be very big, or something we see used in a couple of devices only to disappear.  It all depends on how much room for improvement there is, and how many developers they get interested.

Now that tablet computers are making e-readers redundant, and since the LCD screens look a lot better than this display (as shown now), I was at first worried that it's a marketless technology.

However... "transparent displays" has a nice ring to it. Can you see this stuff implemented in glasses or other HUDs for augmented reality?!? That could be huge.

Samsung's a smart company, and I've never been disappointed in their products (and you guys know how critical I can be). I think they'll eventually see a nice return on this investment.

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to read more:

Samsung To Produce 22" Transparent LCD Display This Year

http://hothardware.com/News/Samsung-To-Produce-22-Transparent-LCD-Display-This-Year/

looks like a glimpse of the future especially in the office

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